Introduction to Blood Orange

Blood orange, a strikingly vibrant citrus fruit, originates from the sunny groves of the Mediterranean. This fruit, named for its deep red flesh, is a powerhouse of nutrients and flavor. Traditionally, blood oranges offer a unique taste that combines the familiar sweetness of oranges with juicy, floral and citrus notes, as well as subtle berry and a hint of tartness. This complex flavor profile makes blood orange an intriguing addition in both culinary and beverage applications.

Blood Orange Flavor in Food & Beverage Applications

The versatile flavor of blood orange allows it to enhance a wide range of food and beverage applications. Its sweet-tart profile pairs beautifully with a variety of ingredients, making it a popular choice in both sweet and savory recipes.

Culinary Pairings: Blood orange pairs well with ingredients like fennel, beets, and dark chocolate, creating rich and layered flavor combinations. Its acidity and sweetness can elevate salads, desserts, and even main courses.

Beverages: In beverages, blood orange adds a refreshing twist. It’s commonly used in cocktails, mocktails, and sparkling waters, where its vibrant color and flavor shine.

Innovative Product Development with Blood Orange Flavor

To better understand how and when to use blood orange flavor for your next product development, let’s look at how blood orange is performing as an ingredient/flavor according to Tastewise data.

Health-Boosting Beverages: Blood orange is packed with antioxidants, with a 4.12% share in the health benefits market and a relevance of 15.4%, showing a 4.15% year-on-year growth​​. (Tastewise) Developing blood orange flavored wellness drinks can cater to consumers seeking both flavor and health benefits.

Alcohol-Free Options: With a significant 45.20% year-on-year growth in alcohol-free beverages, blood orange can be the star of non-alcoholic cocktails and sparkling waters​​. (Tastewise) Its rich flavor profile provides a sophisticated alternative for those avoiding alcohol.

Functional Foods: Blood oranges support heart health and immune function, with relevance scores of 17.1% and 16.2% respectively​​. (Tastewise) Incorporating blood orange into functional snacks and foods, such as energy bars or fortified gummies, can appeal to health-conscious consumers.


Consumers have shown interest in blood orange both as a flavor and as an ingredient. If you’re curious about how you might pair this flavor with your current application or if you’re working on a new product development, reach out to us for a sample and we’d love to work with you from concept to production.

All our flavors can be customized to perform with your food or beverage formulation and to meet your labeling requirements. We can develop innovative products that resonate with contemporary trends and deliver exceptional flavor experiences.

About Us

Target Flavors has provided innovative solutions to the food, beverage, and pharmaceutical industries for 40+ years. We provide custom flavor systems and product development services to regional and national brands alike. We welcome the opportunity to demonstrate our capabilities and partner with you to develop your next winning finished product!

For more information, please contact us at 800-538-3350, submit our Work With Us form, or Request A Sample. We look forward to working with you on your next project.