The wealth of products containing benefits for Health & Wellness currently flooding the marketplace pose a unique challenge for flavorists and product developers.
These products may contain high levels of proteins, vitamins, minerals, botanicals, caffeine, high-intensity sweeteners, and many other ingredients.
Our goal is to present a flavor system with non-characterizing components that will mask the off notes of a product while maintaining the integrity of the characterizing flavor within the finished product.
Sugar Reduction – Masking – Fat Reduction – Enhancing – Allergen-Free – Dairy Alternatives

Nutraceuticals

Nutrition Bars

High Protein

Performance
Workout

Functional

Plant-Based
Alternatives

Energy Drinks

Vitamins &
Minerals

Custom Modulation Systems
Target Flavors offers a wide selection of masking flavors that alleviate off notes present in a multitude of products. However, the ideal solution involves a partnership between Target Flavors and the customer’s product development team to design a system that will address all the issues present in the customer’s base with a single formula.
MASKING
Bitter
Linger
Astringency
Palate Burn
Sour
High-Intensity Sweetener
Off-Flavors
Protein
ENHANCING
Sweetness
Mouthfeel
Flavor
Alcohol Warming
Cooling
Umami
Salt
Spice